
You Are Not a Gadget - Jaron Lanier
Jaron Lanier
2010, 224 pages
Mr. Lanier wants the kids to get off his lawn. And his lawn is the internet. And from what I could tell, he misses the good old days, where people were creative on the internet. Because nobody is creative on the internet anymore. Mashups aren’t creative, and people are only making mashups now.
The author really enjoys coining new phrases as well. He used the term ‘digital technomarxism’ more than once. I believe he also said something about digital socialism, and probably digital capitalism.
So here’s his argument about why people aren’t creative on the internet any more: people use Facebook, and people can’t be creative on Facebook because they’re too busy playing Farmville, which is dumb. Facebook users are dumb. Facebook users don’t engage in meaningful ways. Facebook has made online interactions shallow and pointless, rendering humanity into a hollow shell of its former self. Memes are dumb. The internet is full of dumb.
Ugh. Does he not remember how dumb the internet was in 1997? The Internet was always dumb. It was just like it is now, except it was full of terrible animated gifs, personal websites with “under construction” signs, and it was way slower. Now, there’s more people to spread the dumb around.
So back to the book. I was expecting something different than the guy who came up with virtual reality whining about how the internet is shallow. It was written in really lofty prose that led me to believe the guy thought he was significantly smarter than he was. I didn’t find the book put together a cohesive argument about whatever this guy was trying to tell me. I’m not sure what he was trying to tell me. It feels like there were six or seven different things going on that never really fit together, and I wouldn’t like you to read it.
Now, back to the Internet being full of dumb: everything is full of dumb. Newspapers are full of dumb. The radio is full of dumb. Television is full of dumb. I don’t know much about telegraphs, but I’m betting it was full of dumb, too. This isn’t new. Most content, in any medium, isn’t brilliant. Most of it is mediocre, some is awful, and some is brilliant. I think it’s all about finding those little niches where you can engage in the stuff you love and find brilliant.
That’s why I won’t be passing this book along to any of my brilliant and wonderful friends. I don’t want them turning dumb.